Job Description
Job Summary:
Responsible for brand marketing activities. Develop current business and maximize income in installed base based on product life cycle position. Responsible for meeting sales and margin goals and improving patient care while effectively communicating approved value proposition to key stakeholders.
Provide leadership through direction, skill development, disease and product knowledge, industry knowledge, competitive knowledge, and company knowledge. Lead brand team to effectively anticipate trends and needs, adapt organization and execute brand plans and vision. Set goals, achieves and monitors progress. Execute global and US marketing strategies and messages with the appropriate medical, regulatory, legal and OEC approval. Utilize both written and verbal communication skills to provide clear direction on brand vision and strategies to sales team and other field representative from commercial organization. Prepare Brand Strat...