Marketing Platforms & Digital Innovation Lead

Salary Range: £66,570.00 - £123,630.00
Time Type: Full time
Location: London (The Westworks)
Job Requisition ID: REQ-10079322

Job Description Summary
The Marketing Platforms & Digital Innovation Lead is responsible for translating global digital strategy into localized, fit-for-purpose marketing technology and digital solutions. The role ensures effective deployment, optimization, and innovation of marketing and customer-facing platforms to support Commercial, Value & Access, and Medical Affairs teams. It plays a critical role in strengthening digital execution, enabling data-driven decision-making, and enhancing customer engagement across the organization.

Key Responsibilities

• Lead the deployment, optimization, and governance of marketing platforms (e.g., SFMC, CRM, NovartisPro, Event platforms).
• Execute and localize the marketing technology roadmap aligned with international strategy.
• Ensure pl...