Marketing Team Lead (Influencer/KOL & Social Media)

We are seeking a dynamic and trend-savvy Marketing Team Lead to drive our Influencer/KOL and Social Media Marketing initiatives within the fast-growing beauty industry. This role is responsible for leading end-to-end marketing strategies that enhance brand awareness, engagement, and conversions across digital platforms, while ensuring the brand remains relevant, innovative, and culturally connected to consumers.

Key Responsibilities

• Develop and execute comprehensive marketing strategies across awareness, consideration, and conversion stages through digital, social media, influencer marketing, and offline channels.
• Lead the planning and execution of influencer/KOL marketing campaigns, including talent sourcing, outreach, negotiation, briefing, relationship management, content review, and performance evaluation.
• Drive impactful KOL seeding strategies to maximize brand visibility, social buzz, customer engagement, and conversion performanc...