MEC Email Marketing Programs Specialist

Join MEC as an Email Marketing Programs Specialist, based in Vancouver. This hybrid position will focus on executing high-impact email marketing strategies to boost customer engagement.
As the Email Marketing Programs Specialist, you will play a crucial role in enhancing MEC’s email marketing efforts. Partnering with the Growth & Lifecycle Marketing Manager, you will build and optimize email campaigns that connect with customers and drive store traffic. Your keen attention to detail will aid in segmenting audiences effectively and refining campaigns based on performance metrics.
Key Responsibilities:
• Execute and optimize promotional and evergreen email campaigns
• Develop automated email flows for customer journeys
• Align email strategies with seasonal marketing calendars
• Execute audience segmentation based on defined strategies
• Collaborate with Creative teams for merchandising content
Requirements:
• 2–4+ years of experience in marketing, preferably i...