Location
dubai
Job Type
Full-time
Posted
June 28, 2026
Job Description
As the Media Lead MIA, you will be at the forefront of KFC's media operations, working closely with global and regional teams to enhance media planning and buying. Your primary focus will be on improving media performance and unlocking business growth across the MIA region. This role requires a strategic mindset, excellent collaboration skills, and a deep understanding of media metrics and optimization.
Responsibilities
- Lead the development and implementation of a comprehensive media strategy for the MIA region, covering all channels.
- Manage media buying, planning, and optimization efforts, ensuring alignment with global brand guidelines.
- Act as the primary contact for all media activities in the MIA region, maintaining consistency with KFC's global strategy.
- Collaborate closely with franchisees to co-create and align media strategies, campaign execution, and local adaptations.
- Build and maintain strong relationships with inte...