Media Optimization Specialist

H&M · Stockholm, Stockholm County, Sweden

Location
Stockholm
Job Type
full-time
Posted
June 08, 2026

Job Description

Job Description

WHAT YOU’LL DO

As our next Media Optimization Specialist, you’ll be responsible for driving the performance and efficiency of our paid media investments globally across digital channels full funnel. You will analyse campaign performance, identify optimization levers, and work closely with analytics, markets, and agencies to continuously improve results and maximise business impact. We’re building a dedicated team of Media Optimization Specialist and are now looking for four people to join us in Stockholm.

In this role, you’ll:

  • Lead paid media performance optimization globally across digital channels full funnel, with a strong focus on efficiency, effectiveness, and ROI

     
  • Identify and apply media performance drivers and optimization levers based on data and insights

     
  • Work closely with Measurement & Analytics, Controlling, and Sales Market Paid Media Leads to align optimizati...

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