Media Strategy Operation Lead

**Your Tasks**:
**Role purpose**:
Collaborate with the Head of Integrated Media (HOIM) / Digital and the Marketing Director to oversee the campaign calendar and plan media sufficiency for each campaign.
Align media strategies and frameworks with global and regional standards, adapting them to meet local market needs.
Develop annual local media channel strategies that support brand objectives and business performance goals
This role covers all media channels, requiring expertise across both online and offline platforms and the ability to create cohesive, effective multi-channel campaigns.
**Main Responsibilities**:
- In partnership with the PM & PI Leads, marketing/brand team and media agency, develop and implement the media strategy to support the launch / re-launch of each campaign and ensure it utilizes both digital and traditional media to maximize reach and impact,
- Manage the campaign calendar and coordinate the development process to ensure cam...