National Retail Sales Manager at CDL Human Resource

Confidential · Kenya, Kenya, Kenya

Location

Kenya

Job Type

Full-Time

Posted

June 26, 2026

Job Description

Job Description
CDL was founded in early by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

National Retail Sales Manager
KEY DUTIES & RESPONSIBILITIES
Route to Market & Distribution Optimization

Develop and implement national retail sales strategies and execution plans aligned with business goals.

Design and optimize route-to-market strategies to enhance direct distribution efficiency and coverage.

Manage and grow retail sales channels, including independent and chain pharmacies, chemists, wholesalers, sub-distributors, supermarkets, and general retail outlets.

Evaluate and improve distribution infrastructure and parameters to ensure product availability in key retail channels.

Commercial Strategy & Business Planning
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