Orchestration Specialist

Role Summary

The Orchestration Specialist is responsible for executing and optimizing GenAI-enabled omnichannel journeys across approved digital channels. The role focuses on content tagging, channel configuration and journey execution using platforms such as SFMC and Bynder.

Key Responsibilities

• Apply foundational understanding of the pharma industry and regulated marketing communications to ensure compliant journey execution
• Interpret marketing plans, brand objectives, and HCP engagement dynamics to accurately operationalize campaign intent within SFMC journeys
• Define and manage HCP entry and exit criteria, eligibility rules, and journey progression logic based on behavior, consent status and engagement signals
• Implement and enforce frequency caps, contact policies, and channel prioritization rules
• Support next-best-action (NBA) and next-best-message (NBM) execution ...