Job Description
A results-driven agency specializing in turnkey property marketing solutions is seeking a highly motivated and detail-oriented Paid Media Specialist to support and drive paid media campaigns across key digital platforms.
Responsibilities
Assist in the development and execution of paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube), LinkedIn, TikTok, and other channels.
Monitor, analyze, and optimize campaigns across all channels to meet key performance indicators (KPIs) like reach, engagement, CPL, CPA, and ROAS.
Conduct audience and keyword research (e.g., using Google Keyword Planner) to optimize ad spend.
Create and manage ad copy, visuals, video assets, and A/B tests to continuously improve performance.
Set up and maintain tracking infrastructure: Google Analytics 4, Google Tag Manager, Meta Pixel, a...