Paid Media Specialist

Responsibilities:

• Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels
• Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more.
• Ensuring that advertising messages align with client or company objectives
• Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance.
  • Running incrementality tests, lift studies, or geo‑experiments
• Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)
• Optimizing and auditing campaigns under supervision of senior Paid Media team members
• Monitoring the performance of online advertising campaigns and reporti...