Paid Media Specialist

In this role, you will play a key supporting role in developing, implementing, and optimizing high-impact paid social media campaigns. Your focus will be on lead generation and scalable brand-building initiatives across Meta and TikTok, with opportunities to expand into emerging social media platforms. The ideal candidate has a strong understanding of social media advertising and campaign management.

Responsibilities

• Develop, implement, and manage paid social media campaigns across various channels.
• Measure and report on the performance of all campaigns, assessing results against defined ROI and KPI targets.
• Research and explore emerging social media platforms, placements, and opportunities.
• Stay up to date with platform policy changes and deploy best practices across campaigns.
• Identify trends and insights to optimize media spend, audience targeting, and campaign performance.
• Plan, execute, and eval...