Senior Paid Media Specialist (Meta and Google) - Work from Home / Dayshift

Responsibilities

• Plan, build, and manage paid advertising campaigns across Google Ads and Meta platforms.
• Develop and execute search-led acquisition strategies to increase high-intent patient enquiries.
• Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure.
• Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and ROI.
• Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement.
• Adjust budgets, bidding strategies, and targeting to maximise performance across channels.
• Collaborate with internal stakeholders to align campaigns with business goals and service offerings.
• Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach.
• Test and iterate on creatives, messaging, and landing page al...