Paid Social Specialist

Description

Position at Ziff Davis Shopping The Opportunity:As a Paid Social Specialist, you are the technical architect of our performance marketing pod. You will work as a peer alongside a Performance Creative Strategist to drive revenue for our affiliate publishing partners. While your partner focuses on the what, you own the how and where. You will manage the technical infrastructure, bidding logic, and audience targeting that ensure our high-quality content reaches the right user at the lowest possible cost.This role is designed for a data-first marketer who thrives on technical precision. You will be responsible for the health of the funnel, ensuring that our tracking is bulletproof and our spending is optimized exclusively for ROI/ROAS.Key Responsibilities:

Media Buying & Execution: Manage the end-to-end setup of campaigns on Meta (primary) and TikTok (expansion), ensuring flawless technical execution and adherence to naming conventions.

Technical...