Job Description
1. Campaign Planning & Strategy
- Plan and execute lead generation campaigns across Google Ads, Meta (FB/Instagram), YouTube, and LinkedIn
- Define target audience segments, campaign objectives, and budget allocation for each platform
- Conduct competitor research and market analysis before campaign launches
- Collaborate with the content/creative team to align ad messaging with campaign goals
- Build campaign calendars aligned with admission cycles, exam seasons, and key dates
2. Campaign Setup & Execution
- Create and manage campaigns end-to-end - Google, Meta & LinkedIn, YouTube
- Set up proper audience targeting - interest-based, lookalike, remarketing, and custom intent audiences
- Configure conversion tracking
- Build and A/B test multiple ad creatives, copies, and landing page variants
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