Performance Marketing Manager

Role Summary

The Performance Marketing Manager is responsible for planning, executing, and optimising data‑driven digital marketing programs that deliver measurable growth for clients. This role focuses on performance media, modern demand generation, and continuous optimisation, working closely with analytics, experience, and martech teams to turn insight into impact.

Key Responsibilities

• Performance Media & Demand Generation
  • Plan, manage, and optimise performance media across paid search, paid social, display, video, and performance‑led content.
  • Support modern demand generation approaches, including audience‑led targeting, funnel optimisation, and GEO/AI‑influenced discovery.
  • Ensure campaigns are insight‑driven, performance‑oriented, and aligned to clear business KPIs.
• Optimisation & Experimentation
  • Run ongoing optimisation across channels using A/B testing, creative i...