PhD Position in Marketing Management and Consumer Behavior (m/w/d) 100 %

Are you interested in the intersection between technology and marketing? Do you want to research cutting‑edge topics at the intersection of marketing theory and practice and generate new knowledge? Then we are your perfect fit! We are a young and highly motivated team (chair: Prof. Dr. Reto Hofstetter) offering a research environment with excellent infrastructure, stimulating atmosphere, and superior funding. We undertake a variety of ambitious research projects in cooperation with international top universities (e.g., Columbia or Stanford) and leading companies.

Your tasks

• Conduct independent research at the intersection of consumer behavior, marketing and technology (e.g., AI, Blockchain, AR/VR, Social Media).
• Apply and develop consumer behavior theory in the context of new technologies in marketing.
• Conduct empirical research using online experiments/surveys (e.g., Qualtrics and Prolific) and conduct statistical data analyses using Python...