Job Description
We are seeking an Amazon PPC Ad Expert for a global book publishing house.
Job Profile:
Improving ROAS and drive profitable sales growth for the products.
Develop and execute PPC strategies for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Conduct in-depth keyword research, competitor analysis, and market trend evaluation.
Build structured PPC campaigns optimized for visibility, conversions, and ACoS improvement.
Monitor daily performance and optimize bids, keywords, placements, and targeting.
Conduct negative keyword research to minimize wasted ad spend.
Implement keyword harvesting from auto to manual campaigns.
Optimize product listings for higher ad relevancy (title, bullets, A+ content feedback).
Plan and allocate monthly PPC budgets.
Track KPIs including ACoS, ROAS, TACoS, CTR, CVR.
Identify growth opportunities and scale profitable campaigns.
Ge...
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