PPC (Pay-Per-Click) Specialist

Google Ads Executive:

Job Overview

We are looking for a Google Ads Executive with 6 months to 1 years of hands-on experience in managing and optimizing paid advertising campaigns. The candidate should have a basic understanding of Google Ads, keyword research, campaign optimization, and performance tracking to generate leads and improve ROI.

Key Responsibilities

• Create, manage, and optimize Google Ads campaigns (Search, Display, and Performance Max).

• Conduct keyword research to identify high-intent keywords.

• Write effective ad copies and extensions to improve CTR.

• Monitor campaign performance, budget allocation, and bidding strategies.

• Analyze campaign metrics such as CPC, CTR, Conversion Rate, and CPA.

• Perform A/B testing for ads and landing pages.

• Implement and monitor conversion tracking using Google Tag Manager and Google...