Job Description
Responsibilities:
Define Product Vision & Strategy: Own the end-to-end roadmap for the AI/ML pod, focusing on predictive recommendation systems, affinity modeling, and Generative AI applications.Lead the AI Revolution: Identify and implement ML and GenAI use cases that streamline the marketing workflow—from automated copy generation to AI-assisted journey building.Scale Recommendation Engines: Drive the strategy for our 1:1 personalization engine, ensuring it can handle trillions of data points to deliver real-time, relevant product and content recommendations.Collaborate with Data Science: Partner with the DS team to translate complex models (XGBoost, Reinforcement Learning, LLMs) into intuitive product features that non-technical marketers can use.Data-Driven Decision Making: Live and breathe metrics. Define and monitor KPIs for recommendation accuracy, conversion uplift, and AI-driven efficiency.
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