Product Marketing Manager - Child Safety

Define clear positioning, messaging, and value propositions that highlight Cybex's innovation and leadership in child safety.
Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex's safety promise.
Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations
Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels, including media strategy and PR execution
Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling.
Conduct competitive analysis and track market trends to keep Cybex ahead of the curve.
Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.
Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel.
Ensure storytellin...