Product Marketing Manager

Advanced Energy · Fort Collins, Colorado, United States

Location
Fort Collins
Job Type
Full-time
Posted
July 08, 2026

Job Description

The Product Marketing Manager partners with key customers, field teams, and product leadership to shape roadmaps, anticipate industry trends, and expand market share.This high-impact role blends strategy and execution, with direct accountability for growth in your markets. 

RESPONSIBILITIES:

  • Lead customer engagement through Total Relationship Management (TRM) and roadmap discussions

  • Analyze market segments, trends, and emerging technologies by engaging industry technologists to define market share targets and lead strategies

  • Develop clear product positioning, value propositions, and differentiation with Product Management

  • Align market strategies with corporate objectives in partnership with Marketing and Engineering leaders

  • Translate market needs into product and technology roadmap priorities with cross-functional teams

  • Conduct competitive analysis (share, positioning, strengths/weaknesses, strategies)...
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