Product Marketing Manager

ASSA ABLOY Group · subang jaya, selangor, Malaysia

Location
subang jaya
Job Type
Full-time
Posted
June 21, 2026

Job Description

  • Develop and manage product strategies, roadmaps, and lifecycle management.
  • Identify and drive product innovation initiatives to materialize new product ideas and enhancement projects for existing products.
  • Define product specifications and design requirements to address country-specific demands effectively.
  • Compile, manage, and maintain comprehensive product specifications and data.
  • Develop and document unique selling propositions (USP) for each product to ensure market readiness for launch.
  • Develop and execute comprehensive marketing plans and strategies.
  • Develop and implement integrated marketing and communication strategies for both online e-commerce platforms and offline activation events.
  • Plan and manage the annual marketing budget to drive brand awareness, market differentiation, and clear product positioning, ensuring alignment with the annual plan.
  • Collaborate with sales teams to provide...

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