Product Marketing Sr. Analyst (Xico)

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app‑based services across markets including Asia‑Pacific, Latin America and Africa, such as ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra‑city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with adaptable work and income opportunities and is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve transportation, environmental and employment challenges through AI technology and localized smart transportation innovations.

• Identifying and executing strategies in the user journey that reinforce DiDi’s value proposition, leveraging the experience within the app.
• Developing and executing in‑app marketing campaigns to promote new and exist...