Product planing senior manager (Geely Auto Brand, São Paulo)

Job Description

1. Collaborate with regional sales teams to research, identify, and convert customer needs, establish localized capabilities in demand research and conversion. Work closely with product lines to rapidly develop product solutions.

2. Coordinate regional R&D resources to conduct in-depth competitive benchmarking against core competitors and user scenario studies, establish precise product definition capabilities for overseas markets.

3. Drive iterative improvements in the experience and competitiveness of products sold in the region, identify regional product opportunities, and optimize regional product placement and launch strategies in coordination with product line resources.

4. Support regional marketing campaign planning and product training to ensure regional roll-out consistency of product highlights. Collect and address user experience complaints and replicate the solution.