Location
Framingham
Job Type
Full-time
Posted
June 01, 2026
Job Description
The Staples Business Marketing Program Manager is responsible for developing and managing high‑impact, customer‑centric content that is insights‑driven and aligned to the buyer journey, from awareness through conversion and expansion. In addition, this role supports front‑line sellers by executing targeted, account‑based marketing programs that drive engagement, penetration, and growth within high‑value Commercial accounts.
This role partners closely with Sales and cross‑functional Marketing teams to deliver personalized marketing campaigns and relevant, buyer‑centric content aligned to account needs and sales priorities.
**What you’ll be doing:**
Content Creation
+ Guide B2B content plan for Commercial enterprise aligned to business priorities,target segments and buying groups.
+ Map content to the buyer journey stages, identifying gaps and opportunities across awareness, consideration, and decision.
+ Manage development of assets including wh...
This role partners closely with Sales and cross‑functional Marketing teams to deliver personalized marketing campaigns and relevant, buyer‑centric content aligned to account needs and sales priorities.
**What you’ll be doing:**
Content Creation
+ Guide B2B content plan for Commercial enterprise aligned to business priorities,target segments and buying groups.
+ Map content to the buyer journey stages, identifying gaps and opportunities across awareness, consideration, and decision.
+ Manage development of assets including wh...