Job Description
We are looking for a strategic and technically skilled Programmatic Lead to build and manage our global programmatic media buying function. In this role, you will own the strategy, execution, and optimization of user acquisition and retargeting campaigns across DSPs such as DV360, The Trade Desk, Moloco, Applovin, Liftoff , and others. This position requires a deep understanding of real-time bidding (RTB), audience segmentation, incrementality testing, and the mobile advertising ecosystem. You will work closely with the Performance Lead, Martech, Data, and Creative teams to deliver impactful campaigns across web, mobile apps (iOS/Android), and alternative ad networks especially in high-growth regions and sensitive verticals.
Key Responsibilities
Programmatic Strategy & Execution
- Develop and execute global programmatic strategies across:
- Display
- Native
- Video
- Mobile app install and engageme...