Project Employee, CRM & Fan Strategy - Latam

**WORK OPTION**:
The NBA currently provides eligible employees the option of working remotely one day per week.
This is a temporary position with an expected duration not to exceed 12 months
**Position Summary**:
**Major Responsibilities**:
- Build and optimize automated journeys and workflows that deliver localized, personalized content based on behavioral and preference data.
- Continuously monitor campaign results and optimize using KPIs such as open rate, CTR, conversions, and fan engagement.
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CRM & CDP Strategy (Braze & Snowflake)**- Use Snowflake to activate segmented fan data and maintain high standards of data quality and governance.
- Ensure campaign targeting is data-driven and aligned with unique audience segments across LATAM markets.
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Fan Segmentation & Insights**- Develop actionable fan segments using behavioral, demographic, and transactional data.
- Produce data-backed insights that inform content, marketing, and commercial st...