Retail Marketing & Experience Lead

Continental · Petaling Jaya, Selangor, Malaysia

Location
Petaling Jaya
Job Type
Full-time
Posted
June 21, 2026

Job Description

Job Description

Key Target of the job :

Drive an integrated retail, trade, and training strategy to deliver a seamless customer and partner experience.
Elevate brand presence and frontline engagement through unified execution and measurable impact.

Strategic Integration of Functions

- Consolidate Retail development, Engagement & Promotion, and Training & Consultation into one unified framework.

- Ensure all activities are aligned to deliver a consistent brand message and customer experience across channels.

Retail Marketing & Experience Design

- Strategize and plan retail marketing that enhance in‑store visibility, shopper engagement, and brand storytelling.

- Sustainable retail development in both quantity & quality perspective.

- Develop experiential initiatives (events, activations, digital touchpoints) that strengthen emotional connection with customers.

Promotion Plannin...

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