Sales / Commercial Director – New Automotive Brand Launch (Private Importer)

Location: Budapest, Hungary Employment Type: Full-time Role Overview We are seeking a Sales Director to lead the commercial strategy and execution for the launch and development of a new passenger vehicle brand in Hungary. This is a critical leadership role within a greenfield market entry, responsible for building and driving sales performance, dealer network development, product marketing strategy, and revenue growth . The position combines strategic ownership with hands-on execution , typical for early-stage importer environments, working closely with the Country Director and HQ stakeholders. Key Responsibilities Define and execute national sales strategy across retail, fleet, and alternative channels Own sales targets, volume planning, and market share development Design and implement incentive schemes, bonus structures, and performance frameworks Drive structured performance management across the dealer network Develop and manage fleet and key account strat...