Sales Modern Trade Manager

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Job Description

The Sales Modern Trade Manager will lead and drive the company’s modern trade business, managing key retail accounts and ensuring the growth and profitability of our products across major retail chains. This role requires a strategic, data-driven, and tech-enabled approach to category management, pricing, promotions, and commercial negotiations, while fostering collaboration across internal teams and external partners.

Responsibilities

• Build and maintain strong relationships with major retail chains, ensuring alignment with business goals and sales targets.
• Develop and execute category strategies, promotional plans, and initiatives to drive growth and enhance product visibility.
• Lead pricing strategies, commercial agreements, and negotiations with key accounts to maximize profitability and market share.
• Leverage digital tools, analytics, and market insights to enhance sales execution, reporting,...