Salesforce Marketing Cloud (SFMC) Developer

Responsibilities

• Develop highly personalized, dynamic email templates and CloudPages using AMP , SSJS, HTML, and CSS.
• Build and manage complex, multi-step customer journeys in Journey Builder and data-heavy workflows in Automation Studio.
• Write and optimize advanced SQL queries for large-scale data segmentation and transformation within Data Extensions.
• Configure data streams and map data to the Cloud Information Model (CIM).
• Implement identity resolution rules and build calculated insights to power real-time marketing activations.
• Manage the synchronization of data between Data Cloud, SFMC Engagement, and other external platforms via connectors and APIs.
• Build and maintain technical data streams to ingest data from diverse marketing sources.
• Develop data harmonization logic to ensure cross-platform data consistency.
• Configure custom reporting views and technical dashboards for perform...