SEM Associate Director, Paid Search Activation

Citi is looking for a Paid Search Associate Director to lead enterprise-scale paid search execution within the U.S. Consumer Cards Paid Media team — one of the largest and most performance-driven digital marketing operations in financial services. In this role, you will own the end-to-end delivery of paid search campaigns across multiple lines of business, translating strategy into scalable, compliant, and high-performing execution. You will manage a hands-on delivery team and play a central role in advancing automation and AI-driven search capabilities across Citi's paid search program.

**Responsibilities**

+ Lead end-to-end paid search campaign execution across multiple lines of business, overseeing delivery from initial build through launch and ongoing in-flight management to ensure consistent, high-quality output.
+ Manage and develop a campaign delivery team responsible for trafficking, quality assurance, budget pacing, and performance reporting, setting clear...