Senior Analyst, Data Science

We are seeking an innovative and driven individual who excels at bridging the gap between digital media planning and data science. This role focuses on exploring and experimenting with cutting‑edge martech and adtech tools, driving their adoption, and empowering media planning teams with data‑driven solutions to enhance digital performance and effectiveness.

Key Responsibilities:

• Martech & Adtech Exploration: Continuously identify, experiment with, and assess emerging martech and adtech tools for their potential to transform digital planning strategies
• Digital & Data Integration: Act as a vital link between digital planners and data science, translating complex data insights into actionable strategies and tools for digital planning teams
• Advocacy & Implementation: Promote the adoption of advanced technologies within the agency, ensuring seamless integration into workflows and campaigns
• Data-Driven Solutions: Utilize coding exp...