Senior Assistant Manager (Marketing and Recruitment), OPGPP

Job Description

• This position is forOffice of Postgraduate Professional Programmes (OPGPP).
• Branding and Digital Marketing
  • Support the planning and execution of integrated marketing campaigns in partnership with the Office of Corporate Communications and Marketing (OCCM), spanning web, social media, email, and print collaterals.
  • Ensure brand consistency across all postgraduate programmes, including marketing collateral, product messaging, and user experience, in alignment with corporate brand guidelines.
  • Monitor and analyse campaign performance, providing actionable insights on digital reach, engagement, and ROI.
• Outreach and Events
  • Support the planning and execution of recruitment fairs, open houses, partner university sessions, coffee sessions and corporate outreach events.
  • Coordinate with faculty speakers and Schools to ensure strong, coherent representat...