Senior Brand Manager – VitaPet

The Opportunity

Masterpet is seeking a commercially minded Senior Brand Manager to join our New Zealand marketing team and work across two recognised pet care brands: VitaPet and Chunky. Reporting to the Head of Marketing, you will lead the VitaPet brand plan for New Zealand and help shape Chunky’s growth strategy, bringing brand thinking to life across innovation, portfolio management, communications, activation and commercial planning.

What You Will Do

• Lead and deliver the VitaPet brand plan for New Zealand, while supporting the growth strategy for Chunky.
• Use data, category insights and consumer trends to inform innovation and portfolio planning.
• Work with cross-functional teams to deliver brand initiatives aligned to commercial priorities.
• Deliver communications and activation plans for VitaPet and Chunky across New Zealand.
• Contribute to key business processes, including NPD Stage Gates, Integrated Bus...