Senior CRM Campaign Manager

dentsu · Ho Chi Minh City, Ho Chi Minh City, Vietnam

Location
Ho Chi Minh City
Job Type
Full-time
Posted
June 30, 2026

Job Description

The purpose of this role is to provide consulting services for our executive clients that supports integrated experience delivery strategies across sales, service, marketing and commerce. This role will also provide consulting services on organisational operating model and organisational design.

Job Description:

About the Role  

  • We are seeking a dynamic and detail-oriented CRM Campaign Manager to lead the planning and execution of high-impact CRM campaigns for our retainer partnership with a big FMCG client in Vietnam. This role plays a pivotal part in delivering personalized, omnichannel journeys across Zalo, SFMC, telesales, and email touchpoints.

  • You will work closely with brand stakeholders, strategy leads, SFMC developers, and analytics teams to manage numerous campaigns per quarter, while also contributing to the continuous evolution of this client’s CRM program. 

  • Key Responsibilities

    1. Campaign Management ...

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