Location
singapore
Job Type
Full-time
Posted
June 15, 2026
Job Description
We are seeking a highly skilled and innovative Senior CRM MarTech Associate/ CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.
Responsibilities:
- Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
- Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
- Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
- Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team.
- Build and maintain audience definitions and segments in ...