Senior Email Marketing Specialist

Bass Pro Shops · Lake Spring, Missouri, United States

Location

Lake Spring

Job Type

Full time

Posted

July 08, 2026

Job Description

Senior Email Marketing Specialist
The Senior Email Marketing Analyst will help lead our customer communications strategy across email, SMS, and push notifications. This role is responsible for developing, executing, and optimizing personalized, data-driven campaigns that strengthen customer engagement, increase retention, and drive revenue. The ideal candidate combines strong technical execution skills with a strategic understanding of lifecycle marketing and omnichannel customer experiences.
ESSENTIAL FUNCTIONS
Lead the execution and optimization of customer communications across email, SMS, push notifications, and emerging digital messaging channels.
Build, code, test, QA, and deploy responsive email campaigns using HTML, CSS, and Liquid personalization.
Develop and execute SMS and push notification campaigns that align with broader marketing initiatives and customer lifecycle strategies.
Drive innovative, customer-centric c...
        

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