Senior Endorser Manager (Kuala Lumpur)

Overview

Senior Endorser Manager, you will lead the development and execution of a regional influencer and ambassador strategy—spanning lifestyle creators, streamers, and talent across sports, gaming, and music—to drive brand objectives while reflecting local market insights. You will establish and oversee a centralized influencer and ambassador management framework, encompassing talent vetting, contracting, performance measurement, and compliance. In addition, you will design scalable playbooks and training programs to enable local teams to activate influencers in a consistent, effective, and sustainable way across markets.

Responsibilities

• Develop Regional Influencer & Ambassador Strategy - Build and implement a comprehensive regional strategy for influencers (including lifestyle and streamers) and ambassadors (including sports, gaming, and music) that aligns with brand objectives and local market nuances. Ensure the strategy drives brand awareness...