Senior Executive, Brand & Content at MyTOWN Shopping Centre

Ikea · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Location

Kuala Lumpur

Job Type

Full time

Posted

June 30, 2026

Job Description

Job Description
Job ID: REF7096Q
Date posted: 29/06/2026
Company description

Job description
PURPOSE OF THE FUNCTION 
To drive sustainable commercial growth and strengthen destination positioning through integrated, data-driven marketing strategies that enhance brand equity, elevate customer experience, and support long-term tenant success. Through integrated marketing communications, events, partnerships, and customer‑centric insights, the Marketing team strengthens the Centre’s position as a preferred Meeting Place while contributing to sustainable traffic growth, customer loyalty, and positive brand perception aligned with our values.
JOB DESCRIPTION 
Responsible
Integrated Campaign Conceptualisation: Develops integrated campaign concepts and communication angles aligned with marketing calendar to drive MyTOWN’s visibility and...
        

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