Senior Executive, Brand & Content at MyTOWN Shopping Centre

PURPOSE OF THE FUNCTION

To drive sustainable commercial growth and strengthen destination positioning through integrated, data-driven marketing strategies that enhance brand equity, elevate customer experience, and support long-term tenant success. Through integrated marketing communications, events, partnerships, and customer‑centric insights, the Marketing team strengthens the Centre’s position as a preferred Meeting Place while contributing to sustainable traffic growth, customer loyalty, and positive brand perception aligned with our values.

JOB DESCRIPTION

Responsible

• Integrated Campaign Conceptualisation: Develops integrated campaign concepts and communication angles aligned with marketing calendar to drive MyTOWN’s visibility and shopper footfall
• Content Strategy and Copywriting: Creates and manages campaign mess...