Senior Executive - Campaign Management

About the Company

Established in Malaysia since 2008, this company is backed by a global insurance group and focuses on direct marketing which specializes in building long-term business partnerships.

About the Job

Looking for a Campaign Manager to drive strategy, execution, and performance optimization across marketing and telemarketing campaigns.

Responsibilities

• Drive Strategy & Execution: Oversee end-to-end implementation of marketing and telemarketing campaigns, managing balance between client brands and multiple external call centers.
• Performance Optimization: Monitor and analyze key campaign metrics such as conversion rates, call volumes, and pickup rates to deliver data-backed insights for optimization.
• Logistics & Budgeting: Manage monthly budget preparations, job orders, and strategic lead requests to ensure timely, accurate data delivery and resource allocation.
• Quality & Talent Support: F...