Senior Executive, Food Services (Central)

What You Will Deliver

• To identify new sales opportunities, develop strategies & tactical plan to create competition edge. (eg Bundling offer and custom make proposal for breakthrough)
• To gather market intelligence and support SWOT analysis & development (eg Competitor / useful recipe, Food Trend & etc)
• To ice break & maintain good rapport with external stakeholders to ensure brand loyalty and business sustainability. (eg Exe Chef, Pastry Chef, F&B Manager, R&D Manager & etc)
• Responsible for providing business direction, guidance and training to Sub D / Wholesaler
• Conduct product demonstration, Menu creation, blind testing with customers to make conversion / brand switching
• Support superior in managing day-to-day operating expenditures against operating budgets to ensure efficient usage of resources
• To ensure all accounts receivable from the trade are collected back within the stipulated terms and in line ...