Senior Global Media Effectiveness Manager

Senior Global Media Effectiveness Manager

Responsibilities

• Direct the organisation on applying advanced analytics, digital attribution, and new spaces such as attention and in-market testing to provide strategic insights and optimise media planning globally
• Participate in relevant leadership forums, providing expert guidance on media effectiveness to address key strategic business questions and influence decision-making
• Drive a culture of data-driven decision‑making and performance management within Global and OU Media teams, advocating for the importance of media analytics across the organisation
• Direct the collection and analysis of key media performance insights and syndicated data from priority markets, ensuring timely and accurate reporting
• Manage relationships and budget for local syndicated data and analytics services vendors, ensuring best‑in‑class solutions for Haleon
• Partner with D&T and CBIA and local busin...