Senior Manager, Campaign Management

Job Description

• Develop and execute data-driven marketing campaigns to drive brand awareness, traffic, and user engagement across Quick Commerce (eg, pandamart & Shops)
• Analyze campaign and regional performance data to generate actionable insights, identify opportunities, and provide clear recommendations to the category and commercial teams.
• Prepare comparative performance analyses of campaigns to evaluate effectiveness and drive continuous improvement.
• Develop and execute promotional and calendar strategies, aligning internal plans with brand campaigns in close coordination with category managers and the Marketing team.
• Drive campaign profitability by optimizing promotions, enhancing customer retention and loyalty, and identifying revenue growth opportunities.
• Monitor and improve key performance indicators (KPIs), including Performance Quality Score and on-time campaign execution.
• Support ad hoc campaig...