Job Description
Job Title: Senior Manager CRM & MarTech (CDP + Microsoft Dynamics Journeys)
Department: Marketing
Role Purpose
Lead the hospitals CRM and MarTech stack to orchestrate patient journeys across channels (Email/SMS/WhatsApp/App), powered by a Customer Data Platform (CDP) and Microsoft Dynamics 365 . Own segmentation, personalization, and automation that improve patient acquisition, retention, reactivation, cross-specialty referrals , and overall lifetime value (LTV) while maintaining DPDP Act compliance, TRAI/DLT messaging standards, and alignment with ABDM/NDHM data principles.
Role Responsibilities
1) CDP & Data Architecture
- Design CDP schema mapping (Patient, Appointmen...
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