Senior Manager Marketing At Rbc Toronto

Drive impactful merchant marketing strategies at RBC in Toronto. As the Senior Manager, you'll build comprehensive annual plans and lead integrated campaigns for Grocery & Pharma cards. In this full time role, you will spearhead brand initiatives, collaborating with internal teams and key partners to align objectives and KPIs. Your leadership will guide a dedicated marketing team while ensuring high-quality execution and performance tracking against targets. You'll have the unique chance to deepen partnerships and innovate marketing channels within RBC’s loyalty ecosystem. Key Responsibilities

Develop annual marketing plans tailored to partner objectives Lead integrated campaign design across multiple channels Manage relationships with key partners to ensure accountability Direct a marketing team focused on partnership success Monitor KPIs and optimize plans for measurable outcomes Requirements

Proven experience in annual marketing planning Robust strategic alignment ...