Senior Manager - Performance Media

Responsibilities

• Develop the strategy for and execute all local paid online acquisition efforts including: Facebook, Twitter, Instagram ads, Tik Tok, LinkedIn; Search engine marketing (SEM), Search Engine Optimisation (SEO); Google Display Network (GDN) and other Banner ads; Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfill the set objectives
• Serve clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearhead relations with account team working on common accounts to ensure alignment with clients
• Ability to troubleshoot technical issues on campaigns, esp...