Location
singapore
Job Type
Full-time
Posted
July 06, 2026
Job Description
Responsibilities
- This position is for Office of Corporate Communications and Marketing (OCCM).
- Search Everywhere Strategy and Governance
- Develop and own SMU's Search Everywhere strategy, covering traditional search engine optimisation (SEO), Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), social search, and emerging voice and multimodal discovery surfaces.
- Establish governance frameworks and standards for search discoverability across owned digital assets, ensuring consistent application across web, campaign, social, and research content.
- Maintain a current, evidence-based view of algorithmic changes, AI model updates, and platform search behaviour shifts, translating these into institutional implications and recommended actions.
- Define and track a unified set of search performance indicators, and report on SMU's discoverability health across surfaces to the Head, Digital Marketing....
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